FREE SAMPLE · anonymized
What a Local SEO Starter Stack looks like
Example for a fictional business: Northside Dental · Austin, TX. Your real stack uses your GBP, city, and competitors.
1) Google Business Profile teardown (highlights)
- Primary category: set to “Dentist” — good. Add secondary “Cosmetic dentist” if that’s a real service line.
- Services: only 3 listed. Add the 5 services people actually search (cleanings, emergency, Invisalign, etc.) with short descriptions.
- Photos: 4 stock-ish images. Add 10+ real chairside / exterior / team photos this month.
- Posts: none in 90 days. Post weekly (offer, tip, or team) — Maps likes freshness.
- Q&A: empty. Seed 5 owner-answered questions (“Do you take new patients?”, insurance, parking).
2) Top citation / NAP fixes
- Yelp shows old suite number — update to match GBP.
- Facebook “About” missing phone — add GBP phone exactly.
- Apple Maps hours differ on Saturday — sync to GBP.
- Healthgrades uses “North Side Dental” (space) — standardize branding.
- Two Bing Places duplicates — claim/merge the correct one.
Real stacks list up to 10 concrete mismatches with links where possible.
3) 5 local keyword targets
- dentist near me / dentist in Austin (awareness — win with GBP + reviews)
- emergency dentist Austin
- teeth cleaning Austin
- Invisalign dentist North Austin
- family dentist [neighborhood]
4) 7-day action plan
- Day 1–2: Fix NAP on the 5 highest-traffic citations; add secondary category + services.
- Day 3: Upload 10 photos; write 5 Q&As.
- Day 4–5: Ask 5 happy patients for Google reviews (short script included in real deliveries).
- Day 6: Publish first GBP post + one website service page targeting “emergency dentist Austin”.
- Day 7: Recheck Maps pack for 3 keywords; note gaps for week 2.